Tion Walker SEO
Local SEO Case Study
How a 28-Year-Old Clearwater Deli Went from Invisible to a TV News Feature
A real look at what Google Business Profile management, a conversion-focused website, and community-driven social media actually produce for a local restaurant.
Case Study
Frankie's Deli — Clearwater, FL
Restaurant Website Design & Local SEO
Industry: Restaurant / Catering
The results at a glance
35,910
$5k+
New catering revenue from one landing page
5★
Ranked #5 in Clearwater, FL
22,740+
Google search appearances generated
1,824
Direct profile interactions
📺
Featured on Tampa Bay 28 News
The ChallengeÂ
Frankie’s Deli has served Clearwater for 28 years — Brooklyn-style pressed sandwiches, a loyal regular crowd, and a reputation built on quality and community. But online? They were nearly invisible.
No mobile-friendly website. A bare Google Business Profile. No system for generating reviews. And zero presence on social media where their customers were already spending time.
The ChallengeÂ
Frankie’s Deli has served Clearwater for 28 years — Brooklyn-style pressed sandwiches, a loyal regular crowd, and a reputation built on quality and community. But online? They were nearly invisible.
No mobile-friendly website. A bare Google Business Profile. No system for generating reviews. And zero presence on social media where their customers were already spending time.
Challenge:
Frankie’s Deli needed a website that showcased its menu, catering services, local reputation, and ordering options while helping customers find the business online.
Solution:
- Designed a mobile-friendly website
- Created dedicated catering landing pages
- Integrated ordering platforms
- Added local SEO optimization
- Improved call-to-action placement
- Built a structure optimized for Google and AI search
Restaurant · Clearwater, FL
Built from zero to ranked #5 in Clearwater
Designed and launched their full website, managed their Google Business Profile, optimized for local search, and built a catering landing page that generated immediate revenue.
22,740+
Google search appearances generated
$5K
Catering revenue, one page
Results:
- Improved online visibility
- Better catering lead generation
- Stronger local search presence
- Easier customer ordering experience
Skills Used:
- WordPress
- Local SEO
- UX Design
- Conversion Optimization
What I Specialize In
- Local Business Websites
- Restaurant Websites
- Healthcare Websites
- Manufacturing Websites
- WordPress Development
- Local SEO
- Landing Pages
- Website Redesigns
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