When Frankie’s Deli reached out, they’d already spent 28 years building the kind of reputation most restaurants never get — Brooklyn-style pressed sandwiches, a loyal regular crowd, community trust. But online, none of that was showing up. No mobile-friendly website, a bare Google Business Profile, no system for generating reviews, and zero presence on the social platforms where their own customers were already spending time. When someone searched “deli near me” in Clearwater, they simply weren’t there.

I started by designing a mobile-friendly website built around how people actually search and order — dedicated catering landing pages, integrated online ordering, and a site structure I optimized for both Google and AI search. Then I took over their Google Business Profile: cleaning it up, filling in what was missing, and building a system to bring in consistent reviews. The results came fast. Within six months, the site generated over 22,740 Google search appearances and Frankie’s climbed to a #5 local ranking in Clearwater. One catering landing page alone brought in more than $5,000 in new revenue almost immediately, and the optimized Google Business Profile now drives 1,824 direct customer interactions — calls, direction requests, and website clicks. Frankie’s went from invisible online to featured on Tampa Bay 28 News. Same sandwiches they’ve always made. Now people can actually find them before they walk in the door.